MEGHAN BENSON
Communications and Public Relations Professional
Writing and Print Media
Clear, purposeful writing across formats, from short-form copy to long-form storytelling, crafted to inform, engage, and connect.
The Weekly
The Weekly is The Prairie School’s central communication hub, delivering families a clear, curated look at everything happening across campus, from upcoming events and important reminders to student life moments and division updates. As producer, I assembled and curated content, then formatted and published each edition using Mailchimp, ensuring a polished, consistent experience that keeps the community informed without feeling overwhelmed.
The Prairie Blog
Premiere is The Prairie School’s signature fundraising event, bringing the community together for an evening of celebration and support. The social media campaign builds excitement and awareness leading up to the event, highlighting key details, showcasing auction items and experiences, and encouraging engagement to drive attendance and participation.
Village News
The Village of Mount Pleasant's quarterly newsletter keeps residents informed and connected with timely updates on local events, community initiatives, and important village news. As the lead on each edition, I compiled content, wrote original copy, and designed the full newsletter from concept to publication.
Visit Racine Co.
Visitor Guide
The Visit Racine County Destination Guide connects residents and visitors with the best dining, lodging, attractions, and experiences the region has to offer. I revamped the publication's design to align with Visit Racine County's refreshed brand identity, wrote original sections, and copy edited throughout.
Mount Pleasant
Brand Guide
The Village of Mount Pleasant Brand Guide defines clear standards for logos, color palettes, typography, and visual styling to ensure consistency and recognition across all materials. I researched best practices and produced the full brand guidelines from the ground up.
Media Release
As part of my internship with the Racine Zoo, I was given the opportunity to write a media release celebrating the birthday of Yule, the oldest gibbon in North America at the time. The piece highlighted Yule’s significance, shared his story with the community, and helped generate awareness and engagement around the zoo’s conservation efforts.
